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><channel><title>B2B Marketing - Fusion Marketing Partners &#187; Web Marketing</title> <atom:link href="http://fusionmarketingpartners.com/category/web-marketing/feed/" rel="self" type="application/rss+xml" /><link>http://fusionmarketingpartners.com</link> <description></description> <lastBuildDate>Fri, 20 Jan 2012 04:13:28 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=</generator><itunes:summary></itunes:summary> <itunes:author>B2B Marketing - Fusion Marketing Partners</itunes:author> <itunes:explicit>no</itunes:explicit> <itunes:image href="http://fusionmarketingpartners.com/wp-content/plugins/powerpress/itunes_default.jpg" /> <itunes:subtitle></itunes:subtitle> <image><title>B2B Marketing - Fusion Marketing Partners &#187; Web Marketing</title> <url>http://fusionmarketingpartners.com/wp-content/plugins/powerpress/rss_default.jpg</url><link>http://fusionmarketingpartners.com/category/web-marketing/</link> </image> <item><title>Why Do Social Media Marketing? &#8211; by Bill Petro</title><link>http://fusionmarketingpartners.com/online-marketing/why-do-social-media-marketing-by-bill-petro/</link> <comments>http://fusionmarketingpartners.com/online-marketing/why-do-social-media-marketing-by-bill-petro/#comments</comments> <pubDate>Mon, 11 Jan 2010 18:00:48 +0000</pubDate> <dc:creator>billpetro</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=772</guid> <description><![CDATA[My previous article discussed What is Social Media Marketing, describing the different channels used and distinguishing it from Search Engine Optimization.
Now we turn to the more important question:
Why are companies doing Social Media Marketing?
There are several compelling business reasons why leading edge companies are doing this. These are reflected in the following questions:How do we ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/online-marketing/why-do-social-media-marketing-by-bill-petro/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>To Blog or Not to Blog? &#8211; by Christopher Ryan</title><link>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/#comments</comments> <pubDate>Mon, 11 Jan 2010 15:41:51 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Marketing]]></category> <category><![CDATA[Blogging]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=924</guid> <description><![CDATA[My colleagues and our clients at Fusion Marketing Partners sometimes ask a question that was rare just a few years ago: should I begin blogging? I’ve been a blogger for some time, so people assume that I always recommend blogging, but actually, in many cases I do not. Let’s start with six good reasons you ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Six Marketing Intentions for 2010 (by Christopher Ryan)</title><link>http://fusionmarketingpartners.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/#comments</comments> <pubDate>Mon, 28 Dec 2009 16:35:33 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/</guid> <description><![CDATA[You are probably in the process of planning your marketing strategies for the year 2010 including what many term &#8220;resolutions.&#8221;  However, notice that I used the word “intentions” and not “resolutions” in the title. When you resolve to do something, it means you do the best you can. But as Winston Churchill said, “It’s not ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>What is Social Media Marketing? &#8211; by Bill Petro</title><link>http://fusionmarketingpartners.com/web-marketing/what-is-social-media-marketing-by-bill-petro/</link> <comments>http://fusionmarketingpartners.com/web-marketing/what-is-social-media-marketing-by-bill-petro/#comments</comments> <pubDate>Wed, 16 Dec 2009 13:00:58 +0000</pubDate> <dc:creator>billpetro</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=792</guid> <description><![CDATA[What are the channels that Social Media Marketing uses to promote branding and amplify marketing communications -- and how is each uniquely leveraged?]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/web-marketing/what-is-social-media-marketing-by-bill-petro/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Knowing Where Your “Ideal” Prospect Hangs Out on the Internet Saves Marketing Dollars &#8211; by John Leavy</title><link>http://fusionmarketingpartners.com/marketing/knowing-where-your-%e2%80%9cideal%e2%80%9d-prospect-hangs-out-on-the-internet-saves-marketing-dollars-by-john-leavy/</link> <comments>http://fusionmarketingpartners.com/marketing/knowing-where-your-%e2%80%9cideal%e2%80%9d-prospect-hangs-out-on-the-internet-saves-marketing-dollars-by-john-leavy/#comments</comments> <pubDate>Tue, 15 Dec 2009 16:39:20 +0000</pubDate> <dc:creator>John Leavy</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=797</guid> <description><![CDATA[Everyone on the Internet tends to congregate in certain spots. Financial people like reading blogs about making dough and investing other people’s money. Fly fishing enthusiasts hang out at fishing forums where they can lie to each other about the last “big one” that got away.
As the above illustration shows, there are plenty of places ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/knowing-where-your-%e2%80%9cideal%e2%80%9d-prospect-hangs-out-on-the-internet-saves-marketing-dollars-by-john-leavy/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>The &#8220;Ideal&#8221; Prospect &#8211; by John Leavy</title><link>http://fusionmarketingpartners.com/marketing/the-ideal-prospect-by-john-leavy/</link> <comments>http://fusionmarketingpartners.com/marketing/the-ideal-prospect-by-john-leavy/#comments</comments> <pubDate>Fri, 20 Nov 2009 17:01:36 +0000</pubDate> <dc:creator>fusionm1</dc:creator> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=742</guid> <description><![CDATA[“I think I was the best baseball player I ever saw.” – Willie Mays
Wouldn’t it be good to know who the “ideal” prospect or prospects are before sending out email blasts, newsletters, Twitters, facebook fan page invites or webinar invitations? Assuming what most of us naturally assumes and that is, of course everyone wants to ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/the-ideal-prospect-by-john-leavy/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>A Strong Web Front Demands: A Strong call-to-action- John Leavy</title><link>http://fusionmarketingpartners.com/online-marketing/a-strong-web-front-demands-a-strong-call-to-action-john-leavy/</link> <comments>http://fusionmarketingpartners.com/online-marketing/a-strong-web-front-demands-a-strong-call-to-action-john-leavy/#comments</comments> <pubDate>Tue, 10 Nov 2009 16:29:59 +0000</pubDate> <dc:creator>John Leavy</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=626</guid> <description><![CDATA[“Leadership is the art of getting someone else to do something you
want done because he wants to do it.” – Dwight D. Eisenhower
 A call-to-action tells the web site visitor to take some immediate action; “Call Now!”, “Download Now!” or “Sign-up Today!”
 Calls-to-action must include strong, compelling action verbs such as, download, buy, shop now, ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/online-marketing/a-strong-web-front-demands-a-strong-call-to-action-john-leavy/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>A Strong Web Front Demands: An Eye-catching Tag Line &#8211; by John Leavy</title><link>http://fusionmarketingpartners.com/online-marketing/a-striong-web-front-demands-an-eye-catching-tag-line/</link> <comments>http://fusionmarketingpartners.com/online-marketing/a-striong-web-front-demands-an-eye-catching-tag-line/#comments</comments> <pubDate>Fri, 06 Nov 2009 18:44:49 +0000</pubDate> <dc:creator>John Leavy</dc:creator> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=613</guid> <description><![CDATA[We can use the web page examples above for a lesson in web design – eye-catching tag lines. Visitors need to be drawn in quickly or they are on their way to a competitor’s web site. “Creating Picture Perfect Homes!” is just what people want their homes to look like – picture perfect. This home ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/online-marketing/a-striong-web-front-demands-an-eye-catching-tag-line/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>A Strong Web Front Demands: Compelling Content &#8211; by John leavy</title><link>http://fusionmarketingpartners.com/online-marketing/a-strong-web-front-demands-compelling-content-by-john-leavy/</link> <comments>http://fusionmarketingpartners.com/online-marketing/a-strong-web-front-demands-compelling-content-by-john-leavy/#comments</comments> <pubDate>Sat, 31 Oct 2009 20:24:29 +0000</pubDate> <dc:creator>John Leavy</dc:creator> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=595</guid> <description><![CDATA[This is an area where clients and web developers seem to fail – neither one is competent at writing compelling copy. The web folks are geeks and the client may not have the marketing skills to express the messaging clearly. If a good writer or marketing person is not part of the web development team; ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/online-marketing/a-strong-web-front-demands-compelling-content-by-john-leavy/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Do you have the right sales model?</title><link>http://fusionmarketingpartners.com/marketing/do-you-have-the-right-sales-model/</link> <comments>http://fusionmarketingpartners.com/marketing/do-you-have-the-right-sales-model/#comments</comments> <pubDate>Sat, 22 Aug 2009 17:25:56 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[Lead Development]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Sales Leads]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=87</guid> <description><![CDATA[
Sometimes, a business struggles because it has the wrong sales model. It is based on 100% direct sales when it should be all or partial indirect. Or it is not utilizing sales development, inside sales or the Internet channel. And despite all the possible permutations of how you can get there, there are only three ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/do-you-have-the-right-sales-model/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>
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