My previous article discussed What is Social Media Marketing, describing the different channels used and distinguishing it from Search Engine Optimization.
Now we turn to the more important question:
Why are companies doing Social Media Marketing?
There are several compelling business reasons why leading edge companies are doing this. These are reflected in the following questions:
How do we …
My colleagues and our clients at Fusion Marketing Partners sometimes ask a question that was rare just a few years ago: should I begin blogging? I’ve been a blogger for some time, so people assume that I always recommend blogging, but actually, in many cases I do not. Let’s start with six good reasons you …
You are probably in the process of planning your marketing strategies for the year 2010 including what many term “resolutions.” However, notice that I used the word “intentions” and not “resolutions” in the title. When you resolve to do something, it means you do the best you can. But as Winston Churchill said, “It’s not …
What are the channels that Social Media Marketing uses to promote branding and amplify marketing communications — and how is each uniquely leveraged?
Everyone on the Internet tends to congregate in certain spots. Financial people like reading blogs about making dough and investing other people’s money. Fly fishing enthusiasts hang out at fishing forums where they can lie to each other about the last “big one” that got away.
As the above illustration shows, there are plenty of places …
“I think I was the best baseball player I ever saw.” – Willie Mays
Wouldn’t it be good to know who the “ideal” prospect or prospects are before sending out email blasts, newsletters, Twitters, facebook fan page invites or webinar invitations? Assuming what most of us naturally assumes and that is, of course everyone wants to …
“Leadership is the art of getting someone else to do something you
want done because he wants to do it.” – Dwight D. Eisenhower
A call-to-action tells the web site visitor to take some immediate action; “Call Now!”, “Download Now!” or “Sign-up Today!”
Calls-to-action must include strong, compelling action verbs such as, download, buy, shop now, …
We can use the web page examples above for a lesson in web design – eye-catching tag lines. Visitors need to be drawn in quickly or they are on their way to a competitor’s web site. “Creating Picture Perfect Homes!” is just what people want their homes to look like – picture perfect. This home …
This is an area where clients and web developers seem to fail – neither one is competent at writing compelling copy. The web folks are geeks and the client may not have the marketing skills to express the messaging clearly. If a good writer or marketing person is not part of the web development team; …
Sometimes, a business struggles because it has the wrong sales model. It is based on 100% direct sales when it should be all or partial indirect. Or it is not utilizing sales development, inside sales or the Internet channel. And despite all the possible permutations of how you can get there, there are only three …
