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><channel><title>B2B Marketing - Fusion Marketing Partners &#187; Social Media</title> <atom:link href="http://fusionmarketingpartners.com/category/social-media/feed/" rel="self" type="application/rss+xml" /><link>http://fusionmarketingpartners.com</link> <description></description> <lastBuildDate>Thu, 03 May 2012 21:16:08 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=</generator><itunes:summary></itunes:summary> <itunes:author>B2B Marketing - Fusion Marketing Partners</itunes:author> <itunes:explicit>no</itunes:explicit> <itunes:image href="http://fusionmarketingpartners.com/wp-content/plugins/powerpress/itunes_default.jpg" /> <itunes:subtitle></itunes:subtitle> <image><title>B2B Marketing - Fusion Marketing Partners &#187; Social Media</title> <url>http://fusionmarketingpartners.com/wp-content/plugins/powerpress/rss_default.jpg</url><link>http://fusionmarketingpartners.com/category/social-media/</link> </image> <item><title>Are You a Ram or Peacock Marketer? by Christopher Ryan</title><link>http://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/</link> <comments>http://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/#comments</comments> <pubDate>Tue, 02 Feb 2010 16:45:00 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[positioning]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=995</guid> <description><![CDATA[I was on a panel last Friday sharing some thoughts on lead generation to a group B2B marketing execs.  I was encouraging the attendees to find and articulate their unique value proposition and use it to attract prospects. In other words, I asked the audience to consider moving their processes from the &#8220;push&#8221; model to the &#8220;pull&#8221; model of marketing.  Laura ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Why Do Social Media Marketing? &#8211; by Bill Petro</title><link>http://fusionmarketingpartners.com/online-marketing/why-do-social-media-marketing-by-bill-petro/</link> <comments>http://fusionmarketingpartners.com/online-marketing/why-do-social-media-marketing-by-bill-petro/#comments</comments> <pubDate>Mon, 11 Jan 2010 18:00:48 +0000</pubDate> <dc:creator>billpetro</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=772</guid> <description><![CDATA[My previous article discussed What is Social Media Marketing, describing the different channels used and distinguishing it from Search Engine Optimization.
Now we turn to the more important question:
Why are companies doing Social Media Marketing?
There are several compelling business reasons why leading edge companies are doing this. These are reflected in the following questions:How do we ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/online-marketing/why-do-social-media-marketing-by-bill-petro/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>To Blog or Not to Blog? &#8211; by Christopher Ryan</title><link>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/#comments</comments> <pubDate>Mon, 11 Jan 2010 15:41:51 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Marketing]]></category> <category><![CDATA[Blogging]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=924</guid> <description><![CDATA[My colleagues and our clients at Fusion Marketing Partners sometimes ask a question that was rare just a few years ago: should I begin blogging? I’ve been a blogger for some time, so people assume that I always recommend blogging, but actually, in many cases I do not. Let’s start with six good reasons you ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/to-blog-or-not-to-blog-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Grab the High Ground in B2B Marketing &#8211; by Christopher Ryan</title><link>http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/#comments</comments> <pubDate>Tue, 05 Jan 2010 04:30:21 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[b2b sales]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[value proposition]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=878</guid> <description><![CDATA[Any competent military commander will tell you that it is usually better to be positioned on higher ground than your enemy because it is much harder to attack uphill and is easier to inflict pain upon your enemy from a higher position. This is just as true whether your competition is wearing combat fatigues or ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Six Marketing Intentions for 2010 (by Christopher Ryan)</title><link>http://fusionmarketingpartners.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/#comments</comments> <pubDate>Mon, 28 Dec 2009 16:35:33 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/</guid> <description><![CDATA[You are probably in the process of planning your marketing strategies for the year 2010 including what many term &#8220;resolutions.&#8221;  However, notice that I used the word “intentions” and not “resolutions” in the title. When you resolve to do something, it means you do the best you can. But as Winston Churchill said, “It’s not ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Make it Easy for People to Buy (by Christopher Ryan)</title><link>http://fusionmarketingpartners.com/sales/make-it-easy-for-people-to-buy-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/sales/make-it-easy-for-people-to-buy-by-christopher-ryan/#comments</comments> <pubDate>Mon, 21 Dec 2009 17:51:23 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=866</guid> <description><![CDATA[Laura McGuire, a good friend and former colleague (now CEO of SmartTracks (www.smarttracks.com) had an interesting observation the other day. She said that most of the B2B marketers that she knows can describe their own marketing and sales process in great detail but could not do the same for the buying process of their prospects. ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/sales/make-it-easy-for-people-to-buy-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>What is Social Media Marketing? &#8211; by Bill Petro</title><link>http://fusionmarketingpartners.com/web-marketing/what-is-social-media-marketing-by-bill-petro/</link> <comments>http://fusionmarketingpartners.com/web-marketing/what-is-social-media-marketing-by-bill-petro/#comments</comments> <pubDate>Wed, 16 Dec 2009 13:00:58 +0000</pubDate> <dc:creator>billpetro</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=792</guid> <description><![CDATA[What are the channels that Social Media Marketing uses to promote branding and amplify marketing communications -- and how is each uniquely leveraged?]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/web-marketing/what-is-social-media-marketing-by-bill-petro/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>In B2B Marketing, Your Brand is Everything (by Christopher Ryan)</title><link>http://fusionmarketingpartners.com/marketing/in-b2b-marketing-your-brand-is-everything-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/in-b2b-marketing-your-brand-is-everything-by-christopher-ryan/#comments</comments> <pubDate>Wed, 09 Dec 2009 21:02:26 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[B2B]]></category> <category><![CDATA[b2b sales]]></category> <category><![CDATA[Sales Leads]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=784</guid> <description><![CDATA[In B2B marketing and sales, your brand is extremely important. This article talks about the six key principles to make sure that your brand is compelling and differentiated. ]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/in-b2b-marketing-your-brand-is-everything-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>B2B Marketing and Sales &#8211; Avoid the 7 Deadly Sins (by Christopher Ryan)</title><link>http://fusionmarketingpartners.com/marketing/7-deadly-sins/</link> <comments>http://fusionmarketingpartners.com/marketing/7-deadly-sins/#comments</comments> <pubDate>Mon, 30 Nov 2009 15:20:27 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[B2B]]></category> <category><![CDATA[b2b sales]]></category> <category><![CDATA[Lead Generation]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=746</guid> <description><![CDATA[The original seven deadly sins are lust, gluttony, greed, sloth, wrath, envy and pride. While the B2B marketing equivalents aren’t as serious, they can lead you to marketing and sales disaster if not addressed.]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/7-deadly-sins/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>The Power of Commitment in B2B Marketing and Sales (by Chris Ryan)</title><link>http://fusionmarketingpartners.com/marketing/the-power-of-commitment-in-b2b-marketing-and-sales-by-chris-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/the-power-of-commitment-in-b2b-marketing-and-sales-by-chris-ryan/#comments</comments> <pubDate>Wed, 18 Nov 2009 22:06:57 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Copywriting]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=731</guid> <description><![CDATA[I just read an interesting post by Perry Marshall (the PPC guru) at www.perrymarshall.com.  Perry received an email from copywriter John Fancher talking about how Bob Dylan received so many great ideas for the hundreds of songs he wrote. Being a Dylan fan myself, this peaked my interest. Also, since I write a fair amount of ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/the-power-of-commitment-in-b2b-marketing-and-sales-by-chris-ryan/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> </channel> </rss>
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