I was on a panel last Friday sharing some thoughts on lead generation to a group B2B marketing execs. I was encouraging the attendees to find and articulate their unique value proposition and use it to attract prospects. In other words, I asked the audience to consider moving their processes from the “push” model to the “pull” model of marketing. Laura …
Category Archive
for: ‘Social Media’
Why Do Social Media Marketing? – by Bill Petro
Posted Jan 11 2010 by billpetro in B2B Marketing, Marketing Strategy, Online Marketing, Social Media, Web Marketing with 1 Comment
My previous article discussed What is Social Media Marketing, describing the different channels used and distinguishing it from Search Engine Optimization.
Now we turn to the more important question:
Why are companies doing Social Media Marketing?
There are several compelling business reasons why leading edge companies are doing this. These are reflected in the following questions:
How do we …
To Blog or Not to Blog? – by Christopher Ryan
Posted Jan 11 2010 by Christopher Ryan in B2B Marketing, Marketing, Marketing Strategy, Social Media, Web Marketing with 3 Comments
My colleagues and our clients at Fusion Marketing Partners sometimes ask a question that was rare just a few years ago: should I begin blogging? I’ve been a blogger for some time, so people assume that I always recommend blogging, but actually, in many cases I do not. Let’s start with six good reasons you …
Grab the High Ground in B2B Marketing – by Christopher Ryan
Posted Jan 4 2010 by Christopher Ryan in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Social Media with 2 Comments
Any competent military commander will tell you that it is usually better to be positioned on higher ground than your enemy because it is much harder to attack uphill and is easier to inflict pain upon your enemy from a higher position. This is just as true whether your competition is wearing combat fatigues or …
Six Marketing Intentions for 2010 (by Christopher Ryan)
Posted Dec 28 2009 by Christopher Ryan in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Online Marketing, Sales, Social Media, Web Marketing with 3 Comments
You are probably in the process of planning your marketing strategies for the year 2010 including what many term “resolutions.” However, notice that I used the word “intentions” and not “resolutions” in the title. When you resolve to do something, it means you do the best you can. But as Winston Churchill said, “It’s not …
Make it Easy for People to Buy (by Christopher Ryan)
Posted Dec 21 2009 by Christopher Ryan in B2B Marketing, Business to Business, Marketing Strategy, Sales, Social Media with 0 Comments
Laura McGuire, a good friend and former colleague (now CEO of SmartTracks (www.smarttracks.com) had an interesting observation the other day. She said that most of the B2B marketers that she knows can describe their own marketing and sales process in great detail but could not do the same for the buying process of their prospects. …
What is Social Media Marketing? – by Bill Petro
What are the channels that Social Media Marketing uses to promote branding and amplify marketing communications — and how is each uniquely leveraged?
In B2B Marketing, Your Brand is Everything (by Christopher Ryan)
Posted Dec 9 2009 by Christopher Ryan in B2B Marketing, Marketing, Marketing Strategy, Sales, Social Media with 3 Comments
In B2B marketing and sales, your brand is extremely important. This article talks about the six key principles to make sure that your brand is compelling and differentiated.
B2B Marketing and Sales – Avoid the 7 Deadly Sins (by Christopher Ryan)
Posted Nov 30 2009 by Christopher Ryan in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Online Marketing, Sales, Social Media with 2 Comments
The original seven deadly sins are lust, gluttony, greed, sloth, wrath, envy and pride. While the B2B marketing equivalents aren’t as serious, they can lead you to marketing and sales disaster if not addressed.
The Power of Commitment in B2B Marketing and Sales (by Chris Ryan)
Posted Nov 18 2009 by Christopher Ryan in B2B Marketing, Business to Business, Copywriting, Marketing, Sales, Social Media with 3 Comments
I just read an interesting post by Perry Marshall (the PPC guru) at www.perrymarshall.com. Perry received an email from copywriter John Fancher talking about how Bob Dylan received so many great ideas for the hundreds of songs he wrote. Being a Dylan fan myself, this peaked my interest. Also, since I write a fair amount of …
