Category Archive
for: ‘Pull Marketing’

Push Marketing vs. Pull Marketing by Christopher Ryan

Posted Feb 26 2010 by in Business to Business, Marketing Strategy, Pull Marketing with 0 Comments

I am a marketer by trade but as a consumer, I get as annoyed as anyone by the persistent and unrelenting intrusiveness of push marketing techniques.  As hard as we try to get away from unwanted promotions (TiVo, Sirius Radio, cable, etc.), marketers find new ways to track us down and share their messages with us, …

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