Category Archive
for: ‘Marketing’

Salespeople: Are they Dinosaurs or Something Else? – by Christopher Ryan

Posted Mar 10 2010 by in Marketing, Marketing Strategy, Sales with 0 Comments

I read an interesting discussion on LinkedIn titled: How soon will the internet turn your salespeople into dinosaurs? Not surprisingly, this discussion generated a lot of comments – 132 to date. Some agreed that sales reps are an endangered species while others took the opposite approach, maintaining that sales professionals are essential to the success …

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Do You Need a Coach to Be Successful in B2B Marketing? – by Christopher Ryan

Posted Mar 4 2010 by in B2B Marketing, Marketing with 0 Comments

I read a posting by Patrick McClure at the Sales Lead Management website titled The First Fundamental of Success: Get a Coach. McClure points out that every Olympic athlete has a coach and this is one of the reasons why they are able to obtain such high levels of performance.  So how does coaching apply …

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Is the B2B Marketing Services Industry Broken? – by Christopher Ryan

Posted Feb 17 2010 by in B2B Marketing, Business to Business, Marketing, Marketing Services with 1 Comment

I just read an interesting article at Hubspot.com titled Is the Marketing Services Industry Broken? The article makes a rational case that services firms are failing to provide good value to their clients in many important ways. And while I believe many of these types of generalizations are tough to justify, there is indeed some truth in the …

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Bridging the Gap Between B2B Marketing and Sales by Christopher Ryan

Posted Jan 20 2010 by in B2B Marketing, Business to Business, Integrated Marketing, Lead Generation, Marketing, Marketing Strategy, Sales with 0 Comments

If you are a marketing manager at a company that uses direct sales representatives, these people can be either your best friends or worst nightmare. Chances are they are somewhere in between, but the point is they can make your life easier, or they can be a constant source of irritation. In fact, careers can …

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To Blog or Not to Blog? – by Christopher Ryan

Posted Jan 11 2010 by in B2B Marketing, Marketing, Marketing Strategy, Social Media, Web Marketing with 3 Comments

My colleagues and our clients at Fusion Marketing Partners sometimes ask a question that was rare just a few years ago: should I begin blogging? I’ve been a blogger for some time, so people assume that I always recommend blogging, but actually, in many cases I do not. Let’s start with six good reasons you …

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Grab the High Ground in B2B Marketing – by Christopher Ryan

Posted Jan 4 2010 by in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Social Media with 2 Comments

Any competent military commander will tell you that it is usually better to be positioned on higher ground than your enemy because it is much harder to attack uphill and is easier to inflict pain upon your enemy from a higher position. This is just as true whether your competition is wearing combat fatigues or …

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Six Marketing Intentions for 2010 (by Christopher Ryan)

Posted Dec 28 2009 by in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Online Marketing, Sales, Social Media, Web Marketing with 3 Comments

You are probably in the process of planning your marketing strategies for the year 2010 including what many term “resolutions.”  However, notice that I used the word “intentions” and not “resolutions” in the title. When you resolve to do something, it means you do the best you can. But as Winston Churchill said, “It’s not …

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Knowing Where Your “Ideal” Prospect Hangs Out on the Internet Saves Marketing Dollars – by John Leavy

Posted Dec 15 2009 by in B2B Marketing, Marketing, Marketing Strategy, Online Marketing, Web Marketing with 1 Comment

Everyone on the Internet tends to congregate in certain spots. Financial people like reading blogs about making dough and investing other people’s money. Fly fishing enthusiasts hang out at fishing forums where they can lie to each other about the last “big one” that got away.
As the above illustration shows, there are plenty of places …

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In B2B Marketing, Your Brand is Everything (by Christopher Ryan)

Posted Dec 9 2009 by in B2B Marketing, Marketing, Marketing Strategy, Sales, Social Media with 3 Comments

In B2B marketing and sales, your brand is extremely important. This article talks about the six key principles to make sure that your brand is compelling and differentiated.

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B2B Marketing and Sales – Avoid the 7 Deadly Sins (by Christopher Ryan)

Posted Nov 30 2009 by in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Online Marketing, Sales, Social Media with 2 Comments

The original seven deadly sins are lust, gluttony, greed, sloth, wrath, envy and pride. While the B2B marketing equivalents aren’t as serious, they can lead you to marketing and sales disaster if not addressed.

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