Category Archive
for: ‘Marketing Strategy’

Salespeople: Are they Dinosaurs or Something Else? – by Christopher Ryan

Posted Mar 10 2010 by fusionm1 in Marketing, Marketing Strategy, Sales with 0 Comments

I read an interesting discussion on LinkedIn titled: How soon will the internet turn your salespeople into dinosaurs? Not surprisingly, this discussion generated a lot of comments – 132 to date. Some agreed that sales reps are an endangered species while others took the opposite approach, maintaining that sales professionals are essential to the success …

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Push Marketing vs. Pull Marketing by Christopher Ryan

Posted Feb 26 2010 by Christopher Ryan in Business to Business, Marketing Strategy, Pull Marketing with 0 Comments

I am a marketer by trade but as a consumer, I get as annoyed as anyone by the persistent and unrelenting intrusiveness of push marketing techniques.  As hard as we try to get away from unwanted promotions (TiVo, Sirius Radio, cable, etc.), marketers find new ways to track us down and share their messages with us, …

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Pricing Strategies in B2B Marketing

Posted Feb 12 2010 by Christopher Ryan in B2B Marketing, Business to Business, Marketing Strategy, branding, positioning with 2 Comments

There is no magic bullet in pricing.  However, we can all agree that maximizing our value to customers is a very good thing for both the top line and bottom line.  I happened to attend a very good presentation on this subject at the Inverness Group meeting in Denver.  The speaker was Jonathan Bein, Managing …

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Are You a Ram or Peacock Marketer? by Christopher Ryan

Posted Feb 2 2010 by Christopher Ryan in B2B Marketing, Business to Business, Marketing Strategy, Social Media with 4 Comments

I was on a panel last Friday sharing some thoughts on lead generation to a group B2B marketing execs.  I was encouraging the attendees to find and articulate their unique value proposition and use it to attract prospects. In other words, I asked the audience to consider moving their processes from the “push” model to the “pull” model of marketing.  Laura …

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Nine Questions to Develop Your B2B Branding Strategy

Posted Jan 27 2010 by Christopher Ryan in B2B Marketing, Business to Business, Marketing Strategy with 0 Comments

The first step in developing a branding and positioning strategy is to determine your starting point through a series of nine questions. The first question is: What is the scope of your branding problem—is it to position an entire organization or simply to position a product or series of products?

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Bridging the Gap Between B2B Marketing and Sales by Christopher Ryan

Posted Jan 20 2010 by fusionm1 in B2B Marketing, Business to Business, Integrated Marketing, Lead Generation, Marketing, Marketing Strategy, Sales with 0 Comments

If you are a marketing manager at a company that uses direct sales representatives, these people can be either your best friends or worst nightmare. Chances are they are somewhere in between, but the point is they can make your life easier, or they can be a constant source of irritation. In fact, careers can …

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Why Do Social Media Marketing? – by Bill Petro

Posted Jan 11 2010 by billpetro in B2B Marketing, Marketing Strategy, Online Marketing, Social Media, Web Marketing with 1 Comment

My previous article discussed What is Social Media Marketing, describing the different channels used and distinguishing it from Search Engine Optimization.
Now we turn to the more important question:
Why are companies doing Social Media Marketing?
There are several compelling business reasons why leading edge companies are doing this. These are reflected in the following questions:

How do we …

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To Blog or Not to Blog? – by Christopher Ryan

Posted Jan 11 2010 by Christopher Ryan in B2B Marketing, Marketing, Marketing Strategy, Social Media, Web Marketing with 3 Comments

My colleagues and our clients at Fusion Marketing Partners sometimes ask a question that was rare just a few years ago: should I begin blogging? I’ve been a blogger for some time, so people assume that I always recommend blogging, but actually, in many cases I do not. Let’s start with six good reasons you …

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Grab the High Ground in B2B Marketing – by Christopher Ryan

Posted Jan 4 2010 by Christopher Ryan in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Social Media with 2 Comments

Any competent military commander will tell you that it is usually better to be positioned on higher ground than your enemy because it is much harder to attack uphill and is easier to inflict pain upon your enemy from a higher position. This is just as true whether your competition is wearing combat fatigues or …

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Six Marketing Intentions for 2010 (by Christopher Ryan)

Posted Dec 28 2009 by Christopher Ryan in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Online Marketing, Sales, Social Media, Web Marketing with 3 Comments

You are probably in the process of planning your marketing strategies for the year 2010 including what many term “resolutions.”  However, notice that I used the word “intentions” and not “resolutions” in the title. When you resolve to do something, it means you do the best you can. But as Winston Churchill said, “It’s not …

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