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	<title>B2B Marketing - Fusion Marketing Partners &#187; Marketing Services</title>
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		<title>Should You Use a Marketing Consulting Firm? by Christopher Ryan</title>
		<link>http://fusionmarketingpartners.com/b2b-marketing/should-you-use-a-marketing-consulting-firm-by-christopher-ryan/</link>
		<comments>http://fusionmarketingpartners.com/b2b-marketing/should-you-use-a-marketing-consulting-firm-by-christopher-ryan/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 15:59:33 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Marketing Consulting]]></category>
		<category><![CDATA[Marketing Services]]></category>

		<guid isPermaLink="false">http://fusionb2bmarketing.com/?p=1079</guid>
		<description><![CDATA[I was doing a talk about branding and positioning to the Peak Venture Group last week and was asked an intriguing question from a technology start-up CEO: Should I hire an in-house chief marketing officer (CMO) or outsource this role?  Here is a rough synopsis of the answer I gave this gentleman. Note that my ...]]></description>
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		<title>Is the B2B Marketing Services Industry Broken? &#8211; by Christopher Ryan</title>
		<link>http://fusionmarketingpartners.com/marketing/is-the-b2b-marketing-services-industry-broken-by-christopher-ryan-2/</link>
		<comments>http://fusionmarketingpartners.com/marketing/is-the-b2b-marketing-services-industry-broken-by-christopher-ryan-2/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 16:39:08 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[B2B]]></category>

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		<description><![CDATA[I just read an interesting article at Hubspot.com titled Is the Marketing Services Industry Broken? The article makes a rational case that services firms are failing to provide good value to their clients in many important ways. And while I believe many of these types of generalizations are tough to justify, there is indeed some truth in the ...]]></description>
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