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for: ‘Marketing Consulting’

Should You Use a Marketing Consulting Firm? by Christopher Ryan

Posted Mar 22 2010 by in B2B Marketing, Marketing Consulting, Marketing Services with 1 Comment

I was doing a talk about branding and positioning to the Peak Venture Group last week and was asked an intriguing question from a technology start-up CEO: Should I hire an in-house chief marketing officer (CMO) or outsource this role?  Here is a rough synopsis of the answer I gave this gentleman. Note that my …

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