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for: ‘Integrated Marketing’

Bridging the Gap Between B2B Marketing and Sales by Christopher Ryan

Posted Jan 20 2010 by fusionm1 in B2B Marketing, Business to Business, Integrated Marketing, Lead Generation, Marketing, Marketing Strategy, Sales with 0 Comments

If you are a marketing manager at a company that uses direct sales representatives, these people can be either your best friends or worst nightmare. Chances are they are somewhere in between, but the point is they can make your life easier, or they can be a constant source of irritation. In fact, careers can …

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