Category Archive
for: ‘Copywriting’

The Power of Commitment in B2B Marketing and Sales (by Chris Ryan)

I just read an interesting post by Perry Marshall (the PPC guru) at www.perrymarshall.com.  Perry received an email from copywriter John Fancher talking about how Bob Dylan received so many great ideas for the hundreds of songs he wrote. Being a Dylan fan myself, this peaked my interest. Also, since I write a fair amount of …

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