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><channel><title>B2B Marketing - Fusion Marketing Partners &#187; Business to Business</title> <atom:link href="http://fusionmarketingpartners.com/category/business-to-business/feed/" rel="self" type="application/rss+xml" /><link>http://fusionmarketingpartners.com</link> <description></description> <lastBuildDate>Thu, 03 May 2012 21:16:08 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=</generator><itunes:summary></itunes:summary> <itunes:author>B2B Marketing - Fusion Marketing Partners</itunes:author> <itunes:explicit>no</itunes:explicit> <itunes:image href="http://fusionmarketingpartners.com/wp-content/plugins/powerpress/itunes_default.jpg" /> <itunes:subtitle></itunes:subtitle> <image><title>B2B Marketing - Fusion Marketing Partners &#187; Business to Business</title> <url>http://fusionmarketingpartners.com/wp-content/plugins/powerpress/rss_default.jpg</url><link>http://fusionmarketingpartners.com/category/business-to-business/</link> </image> <item><title>B2B Direct Marketing &#8211; Importance of the House File</title><link>http://fusionmarketingpartners.com/lead-generation/b2b-direct-marketing-house-file/</link> <comments>http://fusionmarketingpartners.com/lead-generation/b2b-direct-marketing-house-file/#comments</comments> <pubDate>Mon, 29 Mar 2010 16:13:29 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Database]]></category> <category><![CDATA[B2B Direct Marketing]]></category> <category><![CDATA[B2B List]]></category> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Direct Marketing]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[B2B House File]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=1082</guid> <description><![CDATA[What&#8217;s the not-so-secret but often neglected success factor in B2B direct marketing?  Simply this: your in-house prospect list (house file) can be your most important asset in a successful direct marketing operation. And this is equally true whether you are communicating with prospects at their email addresses, physical addresses or telephone numbers.  A house file can vastly decrease your cost of lead and new ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/lead-generation/b2b-direct-marketing-house-file/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Push Marketing vs. Pull Marketing by Christopher Ryan</title><link>http://fusionmarketingpartners.com/marketing-strategy/push-marketing-vs-pull-marketing/</link> <comments>http://fusionmarketingpartners.com/marketing-strategy/push-marketing-vs-pull-marketing/#comments</comments> <pubDate>Fri, 26 Feb 2010 22:12:14 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Pull Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=1037</guid> <description><![CDATA[I am a marketer by trade but as a consumer, I get as annoyed as anyone by the persistent and unrelenting intrusiveness of push marketing techniques.  As hard as we try to get away from unwanted promotions (TiVo, Sirius Radio, cable, etc.), marketers find new ways to track us down and share their messages with us, ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing-strategy/push-marketing-vs-pull-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Is the B2B Marketing Services Industry Broken? &#8211; by Christopher Ryan</title><link>http://fusionmarketingpartners.com/marketing/is-the-b2b-marketing-services-industry-broken-by-christopher-ryan-2/</link> <comments>http://fusionmarketingpartners.com/marketing/is-the-b2b-marketing-services-industry-broken-by-christopher-ryan-2/#comments</comments> <pubDate>Wed, 17 Feb 2010 16:39:08 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Services]]></category> <category><![CDATA[B2B]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=1028</guid> <description><![CDATA[I just read an interesting article at Hubspot.com titled Is the Marketing Services Industry Broken? The article makes a rational case that services firms are failing to provide good value to their clients in many important ways. And while I believe many of these types of generalizations are tough to justify, there is indeed some truth in the ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/is-the-b2b-marketing-services-industry-broken-by-christopher-ryan-2/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Pricing Strategies in B2B Marketing</title><link>http://fusionmarketingpartners.com/marketing-strategy/pricing-strategies-in-b2b-marketing/</link> <comments>http://fusionmarketingpartners.com/marketing-strategy/pricing-strategies-in-b2b-marketing/#comments</comments> <pubDate>Fri, 12 Feb 2010 18:41:07 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[positioning]]></category> <category><![CDATA[pricing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=1020</guid> <description><![CDATA[There is no magic bullet in pricing.  However, we can all agree that maximizing our value to customers is a very good thing for both the top line and bottom line.  I happened to attend a very good presentation on this subject at the Inverness Group meeting in Denver.  The speaker was Jonathan Bein, Managing ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing-strategy/pricing-strategies-in-b2b-marketing/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Are You a Ram or Peacock Marketer? by Christopher Ryan</title><link>http://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/</link> <comments>http://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/#comments</comments> <pubDate>Tue, 02 Feb 2010 16:45:00 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[positioning]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=995</guid> <description><![CDATA[I was on a panel last Friday sharing some thoughts on lead generation to a group B2B marketing execs.  I was encouraging the attendees to find and articulate their unique value proposition and use it to attract prospects. In other words, I asked the audience to consider moving their processes from the &#8220;push&#8221; model to the &#8220;pull&#8221; model of marketing.  Laura ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/social-media/are-you-a-ram-or-peacock-marketer/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Nine Questions to Develop Your B2B Branding Strategy</title><link>http://fusionmarketingpartners.com/marketing-strategy/nine-questions-to-develop-your-b2b-branding-strategy/</link> <comments>http://fusionmarketingpartners.com/marketing-strategy/nine-questions-to-develop-your-b2b-branding-strategy/#comments</comments> <pubDate>Wed, 27 Jan 2010 13:09:25 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[positioning]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=990</guid> <description><![CDATA[The first step in developing a branding and positioning strategy is to determine your starting point through a series of nine questions. The first question is: What is the scope of your branding problem—is it to position an entire organization or simply to position a product or series of products?
]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing-strategy/nine-questions-to-develop-your-b2b-branding-strategy/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Bridging the Gap Between B2B Marketing and Sales by Christopher Ryan</title><link>http://fusionmarketingpartners.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/</link> <comments>http://fusionmarketingpartners.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/#comments</comments> <pubDate>Wed, 20 Jan 2010 17:16:11 +0000</pubDate> <dc:creator>fusionm1</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Integrated Marketing]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[b2b sales]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/</guid> <description><![CDATA[If you are a marketing manager at a company that uses direct sales representatives, these people can be either your best friends or worst nightmare. Chances are they are somewhere in between, but the point is they can make your life easier, or they can be a constant source of irritation. In fact, careers can ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/bridging-the-gap-between-b2b-marketing-and-sales/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Grab the High Ground in B2B Marketing &#8211; by Christopher Ryan</title><link>http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/#comments</comments> <pubDate>Tue, 05 Jan 2010 04:30:21 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[b2b sales]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[value proposition]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=878</guid> <description><![CDATA[Any competent military commander will tell you that it is usually better to be positioned on higher ground than your enemy because it is much harder to attack uphill and is easier to inflict pain upon your enemy from a higher position. This is just as true whether your competition is wearing combat fatigues or ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/grab-the-high-ground-in-b2b-marketing-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Six Marketing Intentions for 2010 (by Christopher Ryan)</title><link>http://fusionmarketingpartners.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/#comments</comments> <pubDate>Mon, 28 Dec 2009 16:35:33 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Marketing]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/</guid> <description><![CDATA[You are probably in the process of planning your marketing strategies for the year 2010 including what many term &#8220;resolutions.&#8221;  However, notice that I used the word “intentions” and not “resolutions” in the title. When you resolve to do something, it means you do the best you can. But as Winston Churchill said, “It’s not ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/marketing/six-marketing-intentions-for-2010-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Make it Easy for People to Buy (by Christopher Ryan)</title><link>http://fusionmarketingpartners.com/sales/make-it-easy-for-people-to-buy-by-christopher-ryan/</link> <comments>http://fusionmarketingpartners.com/sales/make-it-easy-for-people-to-buy-by-christopher-ryan/#comments</comments> <pubDate>Mon, 21 Dec 2009 17:51:23 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Marketing Strategy]]></category> <category><![CDATA[Sales]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=866</guid> <description><![CDATA[Laura McGuire, a good friend and former colleague (now CEO of SmartTracks (www.smarttracks.com) had an interesting observation the other day. She said that most of the B2B marketers that she knows can describe their own marketing and sales process in great detail but could not do the same for the buying process of their prospects. ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/sales/make-it-easy-for-people-to-buy-by-christopher-ryan/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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