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><channel><title>B2B Marketing - Fusion Marketing Partners &#187; B2B Direct Marketing</title> <atom:link href="http://fusionmarketingpartners.com/category/b2b-direct-marketing/feed/" rel="self" type="application/rss+xml" /><link>http://fusionmarketingpartners.com</link> <description></description> <lastBuildDate>Thu, 03 May 2012 21:16:08 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=</generator><itunes:summary></itunes:summary> <itunes:author>B2B Marketing - Fusion Marketing Partners</itunes:author> <itunes:explicit>no</itunes:explicit> <itunes:image href="http://fusionmarketingpartners.com/wp-content/plugins/powerpress/itunes_default.jpg" /> <itunes:subtitle></itunes:subtitle> <image><title>B2B Marketing - Fusion Marketing Partners &#187; B2B Direct Marketing</title> <url>http://fusionmarketingpartners.com/wp-content/plugins/powerpress/rss_default.jpg</url><link>http://fusionmarketingpartners.com/category/b2b-direct-marketing/</link> </image> <item><title>B2B Direct Marketing &#8211; Importance of the House File</title><link>http://fusionmarketingpartners.com/lead-generation/b2b-direct-marketing-house-file/</link> <comments>http://fusionmarketingpartners.com/lead-generation/b2b-direct-marketing-house-file/#comments</comments> <pubDate>Mon, 29 Mar 2010 16:13:29 +0000</pubDate> <dc:creator>Christopher Ryan</dc:creator> <category><![CDATA[B2B Database]]></category> <category><![CDATA[B2B Direct Marketing]]></category> <category><![CDATA[B2B List]]></category> <category><![CDATA[B2B Marketing]]></category> <category><![CDATA[Business to Business]]></category> <category><![CDATA[Direct Marketing]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[B2B House File]]></category><guid
isPermaLink="false">http://fusionb2bmarketing.com/?p=1082</guid> <description><![CDATA[What&#8217;s the not-so-secret but often neglected success factor in B2B direct marketing?  Simply this: your in-house prospect list (house file) can be your most important asset in a successful direct marketing operation. And this is equally true whether you are communicating with prospects at their email addresses, physical addresses or telephone numbers.  A house file can vastly decrease your cost of lead and new ...]]></description> <wfw:commentRss>http://fusionmarketingpartners.com/lead-generation/b2b-direct-marketing-house-file/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>
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