Everyone on the Internet tends to congregate in certain spots. Financial people like reading blogs about making dough and investing other people’s money. Fly fishing enthusiasts hang out at fishing forums where they can lie to each other about the last “big one” that got away.
As the above illustration shows, there are plenty of places …
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Knowing Where Your “Ideal” Prospect Hangs Out on the Internet Saves Marketing Dollars – by John Leavy
A Strong Web Front Demands: Obvious Decision-making Paths – by John Leavy
“If you don’t know where you are going, you might wind
up someplace else.” – Yogi Berra
Many of the web sites being launched today show no evidence of “decision-making” paths and companies have little knowledge of how they help increase the visitor conversion rate and the company’s bottom line.
Web sites seemed to be designed for …
A Strong Web Front Demands: A Strong call-to-action- John Leavy
“Leadership is the art of getting someone else to do something you
want done because he wants to do it.” – Dwight D. Eisenhower
A call-to-action tells the web site visitor to take some immediate action; “Call Now!”, “Download Now!” or “Sign-up Today!”
Calls-to-action must include strong, compelling action verbs such as, download, buy, shop now, …
A Strong Web Front Demands: An Eye-catching Tag Line – by John Leavy
We can use the web page examples above for a lesson in web design – eye-catching tag lines. Visitors need to be drawn in quickly or they are on their way to a competitor’s web site. “Creating Picture Perfect Homes!” is just what people want their homes to look like – picture perfect. This home …
A Strong Web Front Demands: Compelling Content – by John leavy
This is an area where clients and web developers seem to fail – neither one is competent at writing compelling copy. The web folks are geeks and the client may not have the marketing skills to express the messaging clearly. If a good writer or marketing person is not part of the web development team; …