I read an interesting discussion on LinkedIn titled: How soon will the internet turn your salespeople into dinosaurs? Not surprisingly, this discussion generated a lot of comments – 132 to date. Some agreed that sales reps are an endangered species while others took the opposite approach, maintaining that sales professionals are essential to the success …
Author Archive
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Bridging the Gap Between B2B Marketing and Sales by Christopher Ryan
If you are a marketing manager at a company that uses direct sales representatives, these people can be either your best friends or worst nightmare. Chances are they are somewhere in between, but the point is they can make your life easier, or they can be a constant source of irritation. In fact, careers can …
Building Your Social Media Strategy Map – by John Leavy
How would we develop and execute a Social Networking Strategy Map? What might the media components be and how would we implement them and measure success or failure?
Some people may say there are seven steps to the media strategy while others would say there are ten steps. For instance, a person might list corporate acceptance …
Shortening the B2B Sales Cycle (by Christopher Ryan)
I participated in an interesting LinkedIn discussion exchange today, started by Jeff Blackwell, titled: What Can You Do to Shorten the Sales Cycle? Naturally, this got a bunch of comments, including from your’s truly. Several people remarked on the importance of asking for the order. You’d be surprised how often salespeople neglect to do this. A …
The “Ideal” Prospect – by John Leavy
“I think I was the best baseball player I ever saw.” – Willie Mays
Wouldn’t it be good to know who the “ideal” prospect or prospects are before sending out email blasts, newsletters, Twitters, facebook fan page invites or webinar invitations? Assuming what most of us naturally assumes and that is, of course everyone wants to …
News
Fusion Marketing Press Launches Unstoppable B2B Marketing and Sales Book
New marketing book introduces Fusion Marketing concepts and next level lead generation techniques.
Colorado Springs, CO, November 17, 2009 – CEOs, marketing managers, PR practitioners, sales departments and business owners who need to jumpstart their marketing and sales efforts benefit from How to Create an Unstoppable Marketing …
Build a Great B2B Marketing Team by Christopher Ryan
In my new book, How to Create an Unstoppable Marketing and Sales Machine (available at http://bit.ly/4zTeAs), I devoted four chapters to the subject of how to find, motivate and manage marketing and sales personnel. I gave this subjet valuable book space because it is not just the budget, programs, and technology that generate the results, …
