Good marketing is both an art and a science, and unless you can explain how you and co-workers measure and report on your work output, you will not be recognized as a good marketer, let alone be viewed as an indispensible employee in a tough economic climate. Start by asking six questions:
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Do you have the right sales model?
Posted Aug 22 2009 by Christopher Ryan in Lead Development, Lead Generation, Marketing, Online Marketing, Sales, Sales Leads, Social Media, Web Marketing with 1 Comment
Sometimes, a business struggles because it has the wrong sales model. It is based on 100% direct sales when it should be all or partial indirect. Or it is not utilizing sales development, inside sales or the Internet channel. And despite all the possible permutations of how you can get there, there are only three …
