Meet the Fusion Marketing Partners Team
Christopher Ryan – President
Bill Petro – VP of Marketing
Dave Bellandi – Senior Consultant
Bill Thomas – Charter Corporate Affiliate
Lee Ann Fleming – VP of Content
Laura Norwicke – Director of Lead Generation
John D. Leavy – Chief Architect: Internet Strategies
Laura Ettinger – VP of Public Relations
Christopher Ryan is president of Fusion Marketing Partners. Chris has twenty-five years of marketing, technology, and senior management experience, and is a widely known expert in business-to-business marketing, sales strategy, systems, and processes. As both a services provider and in-house marketing executive, Chris has played a transformative role in driving marketing and sales programs that achieve the desired results and create alignment and synergy between the sales and marketing operations.
Prior to founding Fusion Marketing Partners, Chris Ryan served as Vice President of Marketing of SpringCM, the world’s leading provider of on-demand content management solutions. Before that, Chris had been Vice President of Marketing at Stellent, Inc., a $125 million supplier of enterprise content management (ECM) software and services, as well as Vice President of Worldwide Product Marketing for FrontRange Solutions, Inc., a $100 million supplier of customer relationship management (CRM) software. Chris was also co-founder and Chief Marketing Officer of Saligent Software, Inc., a marketing automation software and services company. Earlier, Chris held senior management positions at noted technology firms PeopleSoft, Sybase, and Group 1 Software.
Chris is known as an outstanding communicator and has presented keynote addresses and breakout sessions at numerous conferences on marketing and technology. For three years, Target Marketing magazine named Chris as one of the Top 100 U.S. Marketers. Chris has written three other books on marketing and information technology and has been an instructor and lecturer at the College of Notre Dame, University of Colorado, and Montgomery College.
Bill Petro – Vice President of Marketing
Your champion for creating massive awareness, Bill Petro has been helping organizations and individuals build their social media strategy and create their unique brand online and offline. He is a marketing and technology guru, leveraging over two decades of marketing leadership at industry leading companies. With 9 years of experience at EMC and 11 years at Sun, along with four high-tech startups, he’s developed expertise in social media and Web 2.0 technologies, strategic branding, and information infrastructure.
At EMC Bill served as Field Marketing Executive and Senior Sales and Partner Development positions where he built a unique value proposition and delivered it around the world. He trained sales and channel reps on how to identify and manage opportunities and speed time to revenue. He has been an in-demand speaker to executive-level customers to help craft custom solutions for their business challenges. Prior to EMC he held executive Marketing, Business Development and Sales positions at two Internet startup companies.
While at Sun, Bill held senior marketing positions in Product Management and International Marketing. Bill has been a featured speaker at numerous marketing, industry, government, university and technology events and is widely published on social media, technology trends, information explosion, world travel, popular culture, and history. Bill has served on the Board of Advisors for the College of Business and Administration at the University of Colorado, Colorado Springs as well as the Board of the Colorado Institute of Technology Transfer and Implementation (CITTI). He has been a lecturer at the University of Colorado and Colorado State University.
Dave Bellandi – Senior Consultant
Over the past 5 years, Dave Bellandi, a marketing executive with over 25 years of B2B Marketing and Sales experience, has focused his company, Bellandi Group, on creating breakthrough gains in multi-channel, multi-touch lead generation in order to assist small, mid-size and large companies in reaching executives with their message.
Companies such as Hewlett-Packard, FrontRange Solutions, Immunix, MAYAN Networks and E-Stream have benefited from Dave’s track record of achieving aggressive business results through rapid improvements in marketing strategy, positioning, communications, lead generation and results-oriented selling. He has a strong knowledge and experience in corporate, product and field marketing on a global basis.
Prior to Bellandi Group, Dave was the Sales & Marketing VP at Immunix, a startup in the security appliance space. As VP of Worldwide Marketing at FrontRange Solutions, Dave put in place CRM software and processes to automate many aspects of the sales and marketing activities. Previously, as the VP of Corporate Marketing for MAYAN Networks, he started a marketing organization from the ground up for an emerging startup in the optical networking space.
Before contributing to these startup companies, Dave enjoyed a long technical career at Hewlett-Packard, where he contributed to all aspects of technical marketing, including field marketing, product marketing, market development, new business development, multi-divisional marketing and outbound and corporate marketing.
Bill Thomas – Senior Consultant
A charter corporate affiliate of FMP, Bill Thomas is the president of USA-ONE Interactive. An accomplished veteran in business development, marketing and IT consulting – he possesses deep domain knowledge of the Internet, enterprise content management [ECM] and enterprise level, technology driven marketing tools. Thomas was asked to partner with FMP because he is a strategic thinking corporate-entrepreneur who is adept at quickly translating product features into revenue generating value propositions while also defining the business centric responsibilities required to deliver products and services.>/p>
As a consultant and key employee, Thomas has helped companies like HP, Agilent, Grant Thornton, Dex Media, Qwest, US West, and many small technology driven SMB’s define their critical business challenges. He has extensive experience at both the senior management and director level – his experience has allowed for his ownership of programs representing both the front of the store [marketing & sales] as well as the back of the store [IT]. Thomas has MBA’s in Marketing Strategy and in International Business; his specific specialties are Product Development & Marketing Management; Strategic Technology Initiatives; Software Development and Implementation; and Business Development & Sales Management.
Lee Ann Fleming – Vice President of Content
A communications professional with more than 20 years experience, Lee Ann Fleming brings skills in public relations, marketing, strategy, sales, crisis communications, technical writing, copy editing and journalism. She’s worked on successful campaigns for clients in industries as diverse as healthcare, higher education, high tech, government, nonprofit and tourism. Her technical writing background includes work in the high tech, energy and telecommunications industries.
Lee Ann has experience in B2B marketing, competitive research, pricing strategies, positioning and web navigation and design for optimized e-commerce performance. She holds a master’s degree in English, master’s level coursework in corporate communications, and bachelors’ degrees in history and English. She has written and taught a college course in Public Relations which is currently being offered through an online university. She earned her Accreditation in Public Relations (APR) in 2003 from the Public Relations Society of America (PRSA). Her work has been recognized by the Society for Technical Communication (STC), Association of Marketing and Communications Professionals (AMCP), International Association of Business Communicators (IABC) and PRSA.
Laura Norwicke – Director of Lead Generation
Laura has a passion for lead generation, marketing-sales integration and maximizing ROI by using the most time-efficient, cost-effective and successful e-strategies available. She has managed both marketing and sales functions, understands their unique motivations (and struggles) and can implement strategy that breaks down barriers, unites common goals and focuses on the real task at hand – finding and closing high-quality prospects.
Laura’s career began in the early ‘90s managing vigorous direct mail and trade show campaigns for a leading publisher in Washington, D.C. In 1999, Laura began managing multi-touch, multi-channel lead generation campaigns for both the Direct and Indirect Sales Channels for HEAT® Help Desk Software and GoldMine® CRM. It was at FrontRange Solutions that she realized her passion for generating leads and refined the technique: create the right message for the right audience, send it through the best medium and measure its effectiveness.
In 2005, Laura joined the pioneering sales team of Rentals.com – the first nationwide leader for advertising single family rental homes. At Rentals.com, she grew the business in multiple states, fully integrating guerrilla marketing and grassroots tactics with industry/association networking, colossal cold calling and consultative selling; all while using a robust customer relationship management tool — Salesforce.com. Soon afterwards, Laura was promoted to a National Sales Recruiter and Sales Resource Manager position, a sales function that she integrated into the marketing department.
John D. Leavy – Chief Architect: Internet Strategies
John Leavy’s IT career spans 40 years with the past 10 years developing and delivering top-notch Internet presence management tactics such as Web Design and Search Engine Optimization that gives clients first-page presence on Google, MSN and Yahoo. He also delivers search engine marketing and pay-per-click campaigns as well as pay-per-click fraud detection, content syndication and press release optimization. Some of Leavy Consulting Inc.’s clients included: the Kennedy Space Center, The City of Milwaukee, Mobil Oil Corporation, the Army Corps of Engineers, General Motors, Delco Products, Chrysler Corporation, Ford Motor Company and Bose.
John is the author of several popular computer titles, including the bestselling John Leavy’s MicroStation Reference Guide (4th edition) as well as The Survivor’s PowerDraft Desk Reference. He collaborated on the MicroStation Bible and Inside MicroStation. He regularly contributes articles to leading publications and content to web portals. John served on the Advisory Board as a technical editor and was a regular columnist for three years for the MicroStation Manager Magazine.
Laura Ettinger — VP Public Relations
Laura Ettinger has over 15 years experience in public relations, publicity, branding, publications, writing and editing over a wide spectrum of organizations, including USA.NET, the University of Louisiana at Monroe, Manitou magazine, P.F. Chang’s China Bistro, the Manitou Springs Economic Development Council and several non-profits in the arts and humanities sector. From concept to implementation, Laura is knowledgeable about and inspired by the PR process and the creative opportunities that it affords. Across a variety of markets, disciplines and audiences, Laura can design and implement a PR campaign that will raise awareness, deploy key messages, create mutually beneficial relationships and garner measurable results. Determining a client’s needs and finding the best solution to their pain points is a primary goal.
As she enjoys both leadership and team roles, Laura works easily on projects, bringing a whatever-it-takes attitude, results-oriented approach and unflagging sense of humor to bear on the task at hand. Laura holds a Master’s degree in Public Relations from Northeast Louisiana University.
Fusion Marketing Partners home page: www.fusionmarketingpartners.com
