Monthly Archive
for: ‘February, 2010’

Push Marketing vs. Pull Marketing by Christopher Ryan

Posted Feb 26 2010 by in Business to Business, Marketing Strategy, Pull Marketing with 0 Comments

I am a marketer by trade but as a consumer, I get as annoyed as anyone by the persistent and unrelenting intrusiveness of push marketing techniques.  As hard as we try to get away from unwanted promotions (TiVo, Sirius Radio, cable, etc.), marketers find new ways to track us down and share their messages with us, …

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Is the B2B Marketing Services Industry Broken? – by Christopher Ryan

Posted Feb 17 2010 by in B2B Marketing, Business to Business, Marketing, Marketing Services with 1 Comment

I just read an interesting article at Hubspot.com titled Is the Marketing Services Industry Broken? The article makes a rational case that services firms are failing to provide good value to their clients in many important ways. And while I believe many of these types of generalizations are tough to justify, there is indeed some truth in the …

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Pricing Strategies in B2B Marketing

Posted Feb 12 2010 by in B2B Marketing, branding, Business to Business, Marketing Strategy, positioning with 2 Comments

There is no magic bullet in pricing.  However, we can all agree that maximizing our value to customers is a very good thing for both the top line and bottom line.  I happened to attend a very good presentation on this subject at the Inverness Group meeting in Denver.  The speaker was Jonathan Bein, Managing …

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Are You a Ram or Peacock Marketer? by Christopher Ryan

Posted Feb 2 2010 by in B2B Marketing, Business to Business, Marketing Strategy, Social Media with 4 Comments

I was on a panel last Friday sharing some thoughts on lead generation to a group B2B marketing execs.  I was encouraging the attendees to find and articulate their unique value proposition and use it to attract prospects. In other words, I asked the audience to consider moving their processes from the “push” model to the “pull” model of marketing.  Laura …

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