Monthly Archive
for: ‘January, 2010’

Nine Questions to Develop Your B2B Branding Strategy

Posted Jan 27 2010 by Christopher Ryan in B2B Marketing, Business to Business, Marketing Strategy with 0 Comments

The first step in developing a branding and positioning strategy is to determine your starting point through a series of nine questions. The first question is: What is the scope of your branding problem—is it to position an entire organization or simply to position a product or series of products?

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Bridging the Gap Between B2B Marketing and Sales by Christopher Ryan

Posted Jan 20 2010 by fusionm1 in B2B Marketing, Business to Business, Integrated Marketing, Lead Generation, Marketing, Marketing Strategy, Sales with 0 Comments

If you are a marketing manager at a company that uses direct sales representatives, these people can be either your best friends or worst nightmare. Chances are they are somewhere in between, but the point is they can make your life easier, or they can be a constant source of irritation. In fact, careers can …

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Why Do Social Media Marketing? – by Bill Petro

Posted Jan 11 2010 by billpetro in B2B Marketing, Marketing Strategy, Online Marketing, Social Media, Web Marketing with 1 Comment

My previous article discussed What is Social Media Marketing, describing the different channels used and distinguishing it from Search Engine Optimization.
Now we turn to the more important question:
Why are companies doing Social Media Marketing?
There are several compelling business reasons why leading edge companies are doing this. These are reflected in the following questions:

How do we …

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To Blog or Not to Blog? – by Christopher Ryan

Posted Jan 11 2010 by Christopher Ryan in B2B Marketing, Marketing, Marketing Strategy, Social Media, Web Marketing with 3 Comments

My colleagues and our clients at Fusion Marketing Partners sometimes ask a question that was rare just a few years ago: should I begin blogging? I’ve been a blogger for some time, so people assume that I always recommend blogging, but actually, in many cases I do not. Let’s start with six good reasons you …

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Grab the High Ground in B2B Marketing – by Christopher Ryan

Posted Jan 4 2010 by Christopher Ryan in B2B Marketing, Business to Business, Marketing, Marketing Strategy, Social Media with 2 Comments

Any competent military commander will tell you that it is usually better to be positioned on higher ground than your enemy because it is much harder to attack uphill and is easier to inflict pain upon your enemy from a higher position. This is just as true whether your competition is wearing combat fatigues or …

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