Monthly Archive
for: ‘December, 2009’

Six Marketing Intentions for 2010 (by Christopher Ryan)

You are probably in the process of planning your marketing strategies for the year 2010 including what many term “resolutions.”  However, notice that I used the word “intentions” and not “resolutions” in the title. When you resolve to do something, it means you do the best you can. But as Winston Churchill said, “It’s not …

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Building Your Social Media Strategy Map – by John Leavy

How would we develop and execute a Social Networking Strategy Map? What might the media components be and how would we implement them and measure success or failure?
Some people may say there are seven steps to the media strategy while others would say there are ten steps. For instance, a person might list corporate acceptance …

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Make it Easy for People to Buy (by Christopher Ryan)

Laura McGuire, a good friend and former colleague (now CEO of SmartTracks (www.smarttracks.com) had an interesting observation the other day. She said that most of the B2B marketers that she knows can describe their own marketing and sales process in great detail but could not do the same for the buying process of their prospects. …

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What is Social Media Marketing? – by Bill Petro

What are the channels that Social Media Marketing uses to promote branding and amplify marketing communications — and how is each uniquely leveraged?

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Knowing Where Your “Ideal” Prospect Hangs Out on the Internet Saves Marketing Dollars – by John Leavy

Everyone on the Internet tends to congregate in certain spots. Financial people like reading blogs about making dough and investing other people’s money. Fly fishing enthusiasts hang out at fishing forums where they can lie to each other about the last “big one” that got away.
As the above illustration shows, there are plenty of places …

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In B2B Marketing, Your Brand is Everything (by Christopher Ryan)

In B2B marketing and sales, your brand is extremely important. This article talks about the six key principles to make sure that your brand is compelling and differentiated.

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Shortening the B2B Sales Cycle (by Christopher Ryan)

I participated in an interesting LinkedIn discussion exchange today, started by Jeff Blackwell, titled: What Can You Do to Shorten the Sales Cycle?  Naturally, this got a bunch of comments, including from your’s truly.  Several people remarked on the importance of asking for the order. You’d be surprised how often salespeople neglect to do this.  A …

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