The original seven deadly sins are lust, gluttony, greed, sloth, wrath, envy and pride. While the B2B marketing equivalents aren’t as serious, they can lead you to marketing and sales disaster if not addressed.
Monthly Archive
for: ‘November, 2009’
The “Ideal” Prospect – by John Leavy
“I think I was the best baseball player I ever saw.” – Willie Mays
Wouldn’t it be good to know who the “ideal” prospect or prospects are before sending out email blasts, newsletters, Twitters, facebook fan page invites or webinar invitations? Assuming what most of us naturally assumes and that is, of course everyone wants to …
News
Fusion Marketing Press Launches Unstoppable B2B Marketing and Sales Book
New marketing book introduces Fusion Marketing concepts and next level lead generation techniques.
Colorado Springs, CO, November 17, 2009 – CEOs, marketing managers, PR practitioners, sales departments and business owners who need to jumpstart their marketing and sales efforts benefit from How to Create an Unstoppable Marketing …
A Strong Web Front Demands: Obvious Decision-making Paths – by John Leavy
“If you don’t know where you are going, you might wind
up someplace else.” – Yogi Berra
Many of the web sites being launched today show no evidence of “decision-making” paths and companies have little knowledge of how they help increase the visitor conversion rate and the company’s bottom line.
Web sites seemed to be designed for …
Build a Great B2B Marketing Team by Christopher Ryan
In my new book, How to Create an Unstoppable Marketing and Sales Machine (available at http://bit.ly/4zTeAs), I devoted four chapters to the subject of how to find, motivate and manage marketing and sales personnel. I gave this subjet valuable book space because it is not just the budget, programs, and technology that generate the results, …
A Strong Web Front Demands: A Strong call-to-action- John Leavy
“Leadership is the art of getting someone else to do something you
want done because he wants to do it.” – Dwight D. Eisenhower
A call-to-action tells the web site visitor to take some immediate action; “Call Now!”, “Download Now!” or “Sign-up Today!”
Calls-to-action must include strong, compelling action verbs such as, download, buy, shop now, …
A Strong Web Front Demands: An Eye-catching Tag Line – by John Leavy
We can use the web page examples above for a lesson in web design – eye-catching tag lines. Visitors need to be drawn in quickly or they are on their way to a competitor’s web site. “Creating Picture Perfect Homes!” is just what people want their homes to look like – picture perfect. This home …
