A Strong Web Front Demands: Compelling Content – by John leavy
October 31, 2009
This is an area where clients and web developers seem to fail – neither one is competent at writing compelling copy. The web folks are geeks and the client may not have the marketing skills to express the messaging clearly. If a good writer or marketing person is not part of the web development team; hire one. I have seen sites where page after page droll on. The thought here must be that the visitor will eventually be worn down and convinced to buy. Read more
Stop What is Hurting You in B2B Marketing and Sales (by Christopher Ryan)
October 29, 2009
I spend a lot of time telling companies how to turbo-charge their marketing and sales performance. But sometimes, it is first necessary to talk about what not to do. We do this by taking a sober assessment of B2B marketing campaigns, strategies, lead generation programs, expenses, etc., and immediately stop: Read more
Timing is Everything in B2B Marketing (from Chris Ryan)
October 14, 2009
I just read an interestng post at the Smashmouth Marketing Blog about the importance of timing when it comes to reaching business prospects at their desks. According to an MIT/InsideSales.com study, you are 2-3 times more likely to catch someone in the eastern time zone between 4 and 5 pm as you are between 11 am and 12 pm. It’s good to keep this in mind as you schedule the time of your telemarketing and sales development reps. But timing is equally important in areas like: Read more
Marketing Tactics Must Always Follow Strategy (by Christopher Ryan)
October 2, 2009
Bill Petro just sent me a link to an August blog post by Seth Godin titled When tactics drown out strategy. Seth made some great points as usual and it got me to thinking about the many times I have been asked to execute a marketing campaign when the person doing the asking could not clearly articulate the strategy behind the campaign. Or the strategy was something that wasn’t a real strategy like: generate a bunch of leads, or fill a Webinar with attendees. Read more
