Monthly Archive
for: ‘September, 2009’

Change in Diet or Lifestyle? (by Chris Ryan)

Posted Sep 25 2009 by Christopher Ryan in Marketing with 0 Comments

John Leavy and I were discussing a client’s B2B marketing needs the other day. We were both frutstrated about how many things needed to be fixed. Marketing and sales definitely have a lot of moving parts and in this case, most of the parts were rusty. John blurted out a blunt but profound statement, “These …

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B2B Lead Issues

Posted Sep 17 2009 by Christopher Ryan in Lead Development, Lead Generation, Marketing, Sales, Sales Leads with 1 Comment

In research reported in Brian Carroll’s B2B Lead Generation blog (http://blog.startwithalead.com), the biggest pain point (34%) is converting leads to pipeline revenue.

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Start Measuring if You Want to Improve

Posted Sep 6 2009 by Christopher Ryan in Marketing with 1 Comment

Good marketing is both an art and a science, and unless you can explain how you and co-workers measure and report on your work output, you will not be recognized as a good marketer, let alone be viewed as an indispensible employee in a tough economic climate. Start by asking six questions:

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